Our Story

Our brand was established since 1969 in Thailand.
We were originally specialize in Non-Iron Chino. In 1970-1974, we expanded to basic jeans (non-wash),
dress shirt, and polo knit under the name of "HARA Mexican".

After our basic jeans became our strong and main product, in 1975, we introduced the fashion wash jeans to the market and use
"HARA" as our company brand name.

In 1978, we were the first company in Thailand to use the stone wash method. We have been producing the basic and fashion jeans ever since, our company goal is to evolve to today stream.

Plus, hear about the latest and greatest from our family of brands!